Typography

We use two fonts – Poppins (used mainly for marketing materials) and Aptos (used for elements such as powerpoint, word, emails etc). Full details are provided below.

Poppins

We use Poppins as our main font for external marketing which includes: advertising, promotional videos, social media, presentations, websites, emails and client materials. It is also used for body text when there is not a high volume of text content.

When used, it is with the style indicated in lime green, however the other font weights can be used sparingly.

• Main heading using 42pt font size with leading of 50pt
• Introduction content using a font size of 15pt with leading set to 18pt
• Subheading uses a font size of 14pr with leading using 16pt
• Body text uses font size of 12pt with leading set to 14pt

Aptos

We use Aptos as our substitute font when Poppins cannot be used. It is used for presentations, emails, websites and client materials – and for body text when there is a high volume of text content.

All weights can be used, we mostly use those indicated in lime green.

• Main heading using 53pt font size with leading of 55pt
• Introduction content using a font size of 18pt with leading set to 20pt
• Subheading uses a font size of 18pr with leading using 20pt
• Body text uses font size of 12pt with leading set to 14pt