Performance marketing
Our performance marketing suite enables you to follow our cycle of allocate, optimise and review. It’s a collection of reports that deliver market leading insights, supplemented by guides to specific optimisation tasks.
Business data insights
Turn your business data into strategic advantage
Unlock new opportunities and drive growth through data
With our tailored business data dashboards, you can turn complex data into actionable intelligence – quickly and effectively.
We provide analytical tools for data-driven and informed decision-making, whether you’re:
- A business owner seeking real-time visibility across operations
- A finance team in need of dynamic, customisable reporting
- Preparing for due diligence or a business sale
- A funder or investor looking for transparency and trustworthy insights
Our business data experts work closely with you to understand your goals. We analyse and interpret your data, uncovering trends, understanding behaviour and driving efficiency. We help you make informed decisions and ensure that your data is a catalyst for growth.
How does business data drive growth?
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Ready-to-deploy insight suites
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Custom analytics designed around your specific needs
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Fast and reliable due diligence support
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Don't wait for reports – make strategic choices in hours
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All your key metrics in one unified dashboard
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Respond to opportunities and challenges with speed and precision
The business data suites we offer
Customer
Our customer suite is a collection of best practice analytical techniques to gain a deeper understanding of the value of cohorts of customer. This will help you improve the allocation of your marketing investments. They also contain our market leading cohort curve analysis.
Etail
Our etail suite enables you to fine-tune all aspects of your store’s performance. From best performing products, through to an estimate of the profit you make on every order. In addition, we cover areas such as basket analysis, stock cover and category mix analysis.
From insight to action with business data insights you can trust
Reporting
Our reporting solution connects directly to your source systems to deliver real-time, automated visibility into your commercial, financial, and operational performance. It consolidates your business data into one accurate, up-to-date view so you can make faster, more confident decisions with everything in one place.
Data advisory
Unlock immediate value from your data while laying the foundation for long-term digital growth. Your team gains clear, actionable insights across key areas like pricing, churn, and lead generation to accelerate both revenue growth and cost efficiency with focused, data-driven decisions. Strike the right balance between essential digital upgrades with strong, measurable ROI, ensuring you stay competitive without overextending your resources.
Due diligence
Gain the confidence to move quickly in deals with targeted, data-backed insights. We work alongside private equity and strategic acquirers to rigorously evaluate commercial potential, execution risk, and data readiness before and during a transaction. Uncover hidden value levers using both first- and third-party data so you can assess the true commercial potential of your business with clarity and precision.
Prep for exit
Turn fragmented, inconsistent business data into a powerful asset that strengthens your equity story. You’ll gain high-quality insights from data that highlights growth, reduces deal risk, and supports a seamless transaction process.
How to unlock the value of your business data
Discover the transformative power of business data as we explore the critical role it plays in business strategies. Watch for practical examples of our data insight tools help you propel your business towards success.
Success from data insights
Exit prep
A fast-growing pet brand prepared for a partial exit by capitalising on their business data using our customer suite and cohort-based budget modelling.
Order value
A wellbeing brand increased their average order value. They achieved a 25% uplift, boosting lifetime value, profitability, and acquisition potential.
Market shift
A UK leisure brand uncovered that their Australian customers were three times more profitable. This led to a strategic shift, growing their market share in Australia.
Rapid growth
A men’s clothing brand optimised their marketing spend with our business data insights. They achieved over 75% growth in just one month.
Meet our data insights team
Book your free data insights demo
Take control of your business data – discover new opportunities, streamline reporting, and accelerate decision-making.