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Colours (FCFP)

Our colours

Francis Clark Financial Planning has the following three core brand colours (see below for colour breakdown).

  • Amethyst (dark purple)
  • Magenta
  • Natural stone

We also use two additional colours if we need to for accessibility but these should only be used sparingly. The above colours should always be used in the first instance:

  • Natural stone dark
  • Mostly magenta dark (a good option for text on natural stone background)

Important note – Magenta should only be used as an accent colour (not text) as it is not accessible with natural stone.

Colour breakdown for amethyst dark purple. HEX is #390C42, RGB is 57, 12,66 and CMYK is 86, 100, 33, 44
Colour breakdown for mostly magenta. HEX is #BF388C, RBG is 191, 56, 140 and CMYK is 27, 88, 10, 0
Colour breakdown for natural stone. HEX is #F2EFE7, RGB is 242, 239, 231 and CMYK is 06, 06, 11, 00
Colour breakdown for Mostly magenta dark. HEX is #A42775, RGB is 164, 39, 117 and CMYK is 42, 93, 18, 29
Natural stone dark colour breakdown. HEX is #D7D4CB, RGB is 215, 212, 203 and CMYK is 18, 14, 20, 1

Text colour

It’s really important that we stick to accessible colour combinations for text:

  • Natural stone on amethyst and magenta dark backgrounds
  • Amethyst or magenta dark on natural stone backgrounds
  • Do not use magenta for text as it’s not accessible