28 May 2021

Awaze vacation rentals expands in England and Denmark

Headshot Robert Gear.

Europe’s largest managed vacation rentals and holiday resorts business has acquired holiday businesses in the UK and Denmark in deals supported by PKF Francis Clark.

Awaze Vacation Rentals operates across 36 countries, serving 8 million holidaymakers each year through its brands including Hoseasons, cottages.com and Novasol.

The group has now expanded its portfolio of holiday homes with the acquisitions of Amberley House Cottage Holidays Ltd and Bornholmtours.

Amberley House and its subsidiary Portscatho Holidays Ltd manage self-catering accommodation and vacation rentals in Sussex, Hampshire, the South Downs and Cornwall, while Bornholmtours operates on the popular island of Bornholm in the Baltic Sea.

We were delighted to collaborate with our Danish colleagues in the PKF network to complete the due diligence process in a timely manner and support Awaze in making these strategic acquisitions

Henrik Kjellberg, chief executive of Awaze, said the deals come amid “unprecedented demand for managed vacation rentals right across Europe”.

He added: “We are thrilled to welcome these new businesses into our portfolio. Cornwall and the south coast remain ever popular for Brits, especially in 2021 as we see record breaking demand for domestic holidays.

“The addition of Bornholmtours matches our ambitions of further growth in Denmark, where we are a leading player, especially in popular holiday hotspots like Bornholm, where we already have an established and high performing portfolio of managed properties.

“We are delighted to offer a warm welcome to all the homeowners and local office teams that have now joined the Awaze family.”

PKF Francis Clark conducted financial and tax due diligence on the acquisition of Amberley House and financial due diligence on the acquisition of Bornholmtours, working with PKF Munkebo Vindelev in Copenhagen.

Corporate finance director Robert Gear said: “We were delighted to collaborate with our Danish colleagues in the PKF network to complete the due diligence process in a timely manner and support Awaze in making these strategic acquisitions.

“Amberley House and Bornholmtours are great additions to the group’s existing portfolio and these deals come at a time when many countries are seeing record demand for staycations due to restrictions on international travel. We expect property owners to benefit from the group’s strong brands, marketing expertise and established customer base.”

The PKF Francis Clark team comprised Robert Gear, Paul Crocker, Tom Hicks and Chris Bishop.

Read our South West Deals Review and Analysis 2020.

Listen to our Business Noodles and Doodles podcast.

Latest news

Employees of an international law firm sitting at a large table in a well-lit conference room.

The patent box regime and the importance of election timing

30 April 2026

Read
Man in field looking at wind turbines

Why a recent court decision could increase infrastructure project tax costs

29 April 2026

Read

Key financial stability measures in law firms

29 April 2026

Read
Four members of Swanky's executive board standing together

PKF Francis Clark advises YFM Equity Partners on investment into Swanky Group

28 April 2026

Read
Three PKF Francis Clark colleagues walk through a field in Wiltshire.

How B Corp™ is helping us to change our firm for good

28 April 2026

Read

Landwise: farming and estates magazine

23 April 2026

Read

Employee share awards – let’s talk about tax valuations

23 April 2026

Read
PKF Francis Clark colleagues celebrating our B Corp certification at Bristol harbourside

PKF Francis Clark is now a Certified B Corporation™

21 April 2026

Read
Two colleagues chatting whilst walking from a meeting room.

Does your law firm need to register as a tax adviser with HMRC?

20 April 2026

Read
Three individuals in business attire are seated around a table, engaged in a discussion while looking at a laptop and holding documents with charts.

Pillar 2: What you need to know before 30 June 2026

15 April 2026

Read
business people sit around a table and one, a man stands talking, they are in a modern office and all wearing smart suits

Our response to the key elements of the latest SRA consultation

15 April 2026

Read
A coffee shop worker fills in paper work while sated at a high bar.

R&D claim notification form deadlines: When and how to submit

14 April 2026

Read