22 Apr 2021

Bloom & Wild expands in Europe with acquisition of Bloomon

Bloom & Wild expands in Europe with acquisition of Bloomon

PKF has advised Bloom & Wild on its first acquisition, a high-profile deal which quadruples the size of the UK’s leading online flower and gifting platform’s European footprint.

Bloom & Wild has acquired Netherlands-based competitor Bloomon for an undisclosed sum, creating an enlarged business with forecast revenues of over ÂŁ200 million this year.

Members of the PKF International network of accountancy firms provided a full suite of buyside support services, led by Sam Phillips, Transaction Services Director at PKF Francis Clark, and Ruud van der Linde, Transaction Tax Partner at PKF Wallast. Bloomon operates in five European countries, including Belgium, Denmark and Germany, and employs a team of 130.

PKF were an invaluable support throughout the entire process.

Sam Phillips said: “Bloom & Wild is a dynamic and entrepreneurial online business that has grown rapidly in recent years. This milestone in the company’s expansion was an exciting and complex deal to work on and we are pleased that PKF were selected to provide a full suite of buyside transaction support to the Bloom & Wild team, covering financial and taxation due diligence, completion mechanism and sale and purchase agreement (SPA) advisory support.

“It also demonstrates the strength of the PKF International network in action, as our member firm in the Netherlands was also instrumental in getting the deal over the line. Further work was done by our colleagues at PKF Mueller in Chicago.

“We look forward to Bloom & Wild continuing to grow its share of the European flower delivery market and wish the combined team every success.”

Sophia Meadows, finance director at Bloom & Wild, said: “PKF were an invaluable support throughout the entire process. They were flexible with ever moving timelines, totally understood our business and what mattered to us and we relied on their technical expertise heavily to guide us through the process.”

Bloom & Wild co-founder and CEO Aron Gelbard

The deal establishes Bloom & Wild as the largest online operator in Europe’s flower and house plant market, with the combined business expected to make more than 8 million deliveries this year.

Aron Gelbard, CEO and co-founder of Bloom & Wild, said: “With the completion of our first acquisition we have created Europe’s leading online flower delivery company. Over the past eight years we’ve grown rapidly, entirely through organic growth, into a profitable business with revenues substantially north of ÂŁ100 million.

“And now we’re excited to consolidate two leading players in the fragmented, ÂŁ22 billion European flower and house plant market. Together, we will continue to drive industry change and build on our ambitious sustainability roadmap.”

The PKF International network is made up of 220 independent accountancy firms in 150 countries.

PKF Francis Clark’s team comprised Sam Phillips, Paul Crocker, Tom Slade and Matt Pearce.

Find out more about our transaction support services.

Get in touch

Related insights

A coffee shop worker fills in paper work while sated at a high bar.

R&D claim notification form: Deadline approaching for March year ends

1 September 2025

Read

100 colleagues and counting for our Bristol office

1 September 2025

Read

Could your trust face unexpected inheritance tax charges?

28 August 2025

Read
Employees of an international law firm sitting at a large table in a well-lit conference room.

Payrolling benefits in kind changes: How to prepare early for HMRC changes 

27 August 2025

Read

What is business property relief? A summary guide for UK business owners

27 August 2025

Read
Two ladies talking in a zero-waste food shop.

Exit strategy and business succession: what are your options?

26 August 2025

Read
A male and female co-worker sit in an office looking at a computer tablet.

A practical guide to UK corporate tax governance in 2025

25 August 2025

Read

Family business succession planning: What every family business needs to know

22 August 2025

Read

Capital allowances for property investors: What you can and can’t claim in 2025

14 August 2025

Read
Two colleagues deep in thought discussing what they see on a laptop

Understanding HMRC trivial benefits: What employers need to know

13 August 2025

Read
Group of people smiling in office

National Minimum Wage increases and the Alabaster Rule

13 August 2025

Read
A calendar and a laptop are positioned on a desk, with an individual holding a pen in one hand while pointing at the laptop screen with the other.

Simplifying employee benefits: Why PAYE settlement agreements (PSAs) matter

12 August 2025

Read