Building a challenger brand – Will Little from Little’s Coffee Company and Roastworks
16 Oct 2024
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In this podcast episode, we talk to Mark Hodgson from Co Cars. His mission is to create space for people in our towns and cities by getting them to rethink how they move by switching from the private car to shared mobility.
It’s a fascinating conversation where Mark explains their business model – enabling people through the use of an app to hire a car or an electric bike – rather than owning their own.